Mike Petrakis ~ Navigating the Pandemic: Building a Multi-Million Dollar Brand in Unprecedented Times
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Join Mike Petrakis - Navigating the Pandemic: Building a Multi-Million Dollar Brand in Unprecedented Times
Join us in this eye-opening episode of the "Genius at Scale" podcast with your host, John Hittler. We have the pleasure of welcoming a remarkable entrepreneur and CEO, Mike Petrakis, to the show. Mike is the founder and visionary behind Batch (formerly Bach), a rapidly growing platform that's transforming the way people experience unforgettable parties, bachelorette trips, and more.
Mike's journey is nothing short of extraordinary. In this candid conversation, he shares the riveting story of how Bach took shape and flourished, even when the world was hit by the unforeseen COVID-19 pandemic. Discover how Mike navigated through the turbulence, pivoted with precision, and managed to scale a business that now stands at the brink of becoming a multi-million dollar brand.
We delve into Mike's incredible experiences, from his ambitious youth to running a t-shirt business and even selling water bottles at stadium venues. These early ventures laid the foundation for what would become an entrepreneurial empire.
Tune in to hear Mike's valuable insights on enduring the challenges, maintaining focus, and the importance of mentorship. Learn how Batch is now reshaping the party experience industry and how Mike's unconventional path has shaped his leadership style.
If you're a CEO, C-suite professional, or an entrepreneur seeking inspiration and practical advice for scaling a business, this is one episode you don't want to miss. Discover the secrets of success from someone who's truly mastered the art of scaling in unprecedented times.
Don't forget to subscribe and share this episode with your peers who are also on their way to becoming geniuses at scale.
Happy Listening!
Here’s a glance at this episode…
In this episode discover insights into Mike Petrakis' journey with Bach and share valuable advice for Entrepreneurs, including the importance of endurance, board guidance, and the lessons learned from early life experiences.
(Note: Bach has recently been re-branded and now goes by the name of Batch)
00:00:00 - Importance of founding Bach and scaling its business. Mike Petrakis discusses the significance of founding Bach, emphasizing the journey of scaling the business to its current state.
00:02:25 - Exploring different ideas before focusing on Bach. Mike talks about how he explored various business ideas before narrowing down on Bach as the focus.
00:03:23 - The market opportunity for Bach and evolving the business model. He highlights the market opportunity for Bach and the evolution of the business model to cater to the demand for unique experiences.
00:05:29 - Tailoring experiences to different groups and occasions. The concept of tailoring experiences for different groups and occasions, which became a core element of Bach.
00:07:10 - How COVID-19 affected the early stages of Bach. How the early stages of Bach were impacted by the challenges posed by the COVID-19 pandemic.
00:11:23 - Navigating through COVID-19 challenges. Insights into navigating through the challenges that arose with the onset of the COVID-19 pandemic.
00:13:35 - Leveraging the demand for events post-COVID-19. The post-COVID demand for events, especially weddings and parties, and how Bach aimed to capitalize on this demand.
00:15:51 - The strategic importance of integrations for scaling Bach. The focus shifts to the role of strategic integrations in enhancing Bach's growth potential.
00:16:34 - Bach's focus on party experiences rather than accommodations. Why Bach chose to concentrate on party experiences instead of accommodations, differentiating the platform from competitors.
00:16:56 - The role of integrations in providing a seamless user experience. The emphasis on integration and crucial it was in delivering a seamless user experience for customers.
00:22:44 - Empowering team members and focusing on brand evolution. The importance of empowering team members and the board's advice to focus on brand evolution, indicating a commitment to continuous improvement.
00:24:08 - The importance of aligning with the board's advice. Importance of aligning with the board's guidance demonstrated the board's wisdom and patience in building Bach.
00:25:09 - Comparing the trajectory of growth in different scenarios. Brief comparison of the growth trajectory in scenarios with different focuses, emphasizing the importance of nailing the current strategy.
00:29:02 - Advice for young co-founders on building a startup. Valuable advice for young co-founders, emphasizing the endurance required for the entrepreneurial journey.
00:30:13 - The significance of endurance in the entrepreneurial journey. The importance of enduring the ups and downs of the entrepreneurial journey.
00:34:49 - Survival mode living on a boat with minimal amenities. Mike shares a unique experience of living on a boat during his time as a lifeguard and how it contributed to his journey in scaling businesses.
More about Mike Petrakis:
Mike Petrakis is the Founder and CEO of Batch (formerly Bach), a dynamic platform that offers curated and unique party experiences for various occasions. With a background in entrepreneurship and a vision for creating memorable events, Mike has led Batch through challenges, including the onset of the COVID-19 pandemic. His innovative approach to providing tailor-made experiences for different groups and events has made Batch a standout player in the travel and event industry. Mike's journey and insights on scaling businesses provide valuable lessons for entrepreneurs and business leaders.
Founder and CEO of Batch
LinkedIn Mike Petrakis
LinkedIn Batch
Instagram Batch
Facebook The Bach Party
TikTok Batch
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