Do You Utilize A Trigger Word or Phrase?

Published in Forbes.com on Dec 7, 2020

Hypnotists have used neuro-linguistic programming — or triggers — to induce subjects to do things they otherwise would not. This same power could be useful in motivating yourself and your team members. Given that every member of your team differs, do you engage “trigger” words with the individuals and teams you lead?

What really constitutes a trigger word or phrase?

A trigger word is defined as “a word that initiates a process or course of action.” Given that distinction, a trigger word or phrase could be almost anything. The key idea is initiation! Anything that jump-starts initiation, action or forward movement can work. If that’s true, then shouldn’t there be a list to choose from? Perhaps.

Here’s how to design your own trigger word or phrase:

First off, you need to know thyself. You’ll want your trigger word to “instigate” a process or course of action that honors your highest values and risk profile and takes full advantage of your individual talent. An inappropriate trigger word, on the other hand, can shut you down. For example, if you’re a vegan, adopting a super powerful “carnivorous” trigger word will shut you down, rather than initiate a powerful, useful process or course of action.

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